Plans to build a hotel at the former Broughton Retail Centre site in Chester have been submitted.
HOW Planning is behind the application for the Moxy Hotel, which has been proposed by Vastint Hospitality. It would comprise 194 bedrooms, staff facilities, a ground floor entrance lobby and reception, and a commercial gym.
Moxy is the new lifestyle brand of Marriott which caters to younger travellers seeking a more modern and technological service. It has an established presence in continental Europe and is expanding into the United Kingdom. The venue would be operated by Belvar.
The former retail centre is already home to a new Waitrose store, areas of public realm and a pedestrian/cyclist bridge over the Shropshire Union Canal.
Rhian Smith, senior planner at HOW Planning, said: "There are still only a few Moxy Hotels in the UK but it is a rapidly growing brand as is evident by these applications for Vastint. It is great to be working with such an ambitious and positive developer.
"The proposal for Chester has clear synergies with the wider mix of other land uses found in this part of the city and it is anticipated that there will be a rise in the number of new visitors to the area, which will undoubtedly increase expenditure in local economy; in particular, in the cafés, bars, restaurants and shops located close to the site."
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