Insurance services provider Assurant Solutions is to establish its European headquarters in Crewe and create 100 new jobs.
The expansion follows its acquisition of Lifestyle Services Group (LSG) in October 2013.
LSG was founded in 2005 and previously owned by the finance division of Phones4U. Assurant paid $160m (£95m) to buy the business.
As part of the decision to base its European HQ in Crewe, Assurant will lease additional premises and create 100 new customer services jobs in its call centre.
Chris Harrison, president and chief executive of Assurant Solutions' European division said: "Our business is entering an exciting new phase.
"We see tremendous opportunity to grow our business across Europe as we continue to concentrate our efforts on providing mobile insurance and extended warranties for the things that matter most to consumers.
"We already look after more than 11 million customers across Europe. Assurant Solutions has a huge amount of global expertise and we pride ourselves on combining this expertise with our in-depth understanding of the local markets in which we operate.
"I am confident that we will achieve our business goals which will result in our Crewe head office and contact centre continuing to grow and prosper."