Lego deal clicks into place for Character World
Date added:
08/10/2014
CHEADLE-based branded bedding specialist Character World has secured a European deal with Lego.Under the terms of the deal the firm will design, make and distribute a collection of Lego-branded duvets, blankets, ponchos and towels.The £30m turnover Character World is run by brothers Mark and Danny Schweiger who own the business along with private equity house RJD Partners. Danny Schweiger said: "We’re thrilled the new license will span the whole of Europe and that Lego Group has elected Character World as its sole....
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